Patience, My Dear
A sprint to the finish line has become more of an endurance race. The real question, however, is what rewards await those that complete the course.
Steinwasser—Security is always a mix of features; RFID will be one of them.
Svoboda—RFID technology will play a significant role in helping to protect products, brands, and the end consumers. We know product and brand security is a big global problem and we can assign a price tag to that problem. Systems utilizing RFID technology can help identify and better control this problem in overt or covert approaches. Considering the major products and industries affected the most by counterfeiting and piracy—such as pharmaceuticals, digital media, and fashion—the potential for growth is enormous.
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