Patience, My Dear
A sprint to the finish line has become more of an endurance race. The real question, however, is what rewards await those that complete the course.
Feltz—RFID is one of many technologies that brand managers can use to protect their products. The best brand security practice is to incorporate several levels of production in their packing, including RFID, 2D bar codes, microprint, DNA-enabled inks, nanotechnology, and others. Brand security will be yet another factor that will help speed RFID growth.
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