Patience, My Dear
A sprint to the finish line has become more of an endurance race. The real question, however, is what rewards await those that complete the course.
pP: What role do you see RFID playing in the growing concerns around brand security? Will brand security be a significant driver for RFID growth?
Cornick—Brand security and anticounterfeiting are huge drivers of RFID interest at the moment. RFID provides a pedigree for each individual product, ensuring the authenticity of pharmaceuticals for patient safety, and the authenticity of consumer goods, such as apparel, footwear, and accessories to prevent counterfeiting and ensure customer satisfaction.
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