Patience, My Dear
A sprint to the finish line has become more of an endurance race. The real question, however, is what rewards await those that complete the course.
pP: Estimates of RFID implementation in the supply chain have not lived up to expectations. What do you attribute this to?
Robert B. Cornick, VP and general manager, Avery Dennison RFID—It took 30 years for bar codes to become a retail staple. The promise of RFID entranced the analysts and resulted in some very ambitious forecasts. Since the Gen 2 standard was ratified in 2004, the technology has improved dramatically and produced avid interest across a wide range of industries.
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