RFID for Animals, Food, & Farming—the Largest Market of All

These technologies, solutions and markets are analysed in detail in the new IDTechEx report “RFID for Animals, Food and Farming 2007-2017.” This report will be invaluable to those in the food and farming industry, the logistics and other companies serving these industries and, of course, in the RFID industry. It includes detailed ten year forecasts for 2007-2017 by sector, tag and system and a large number of case studies to bring the subject alive and illustrate best practice. There are lessons from Australia to Canada. They range from error prevention in logistics of pistachio nuts in California to ostrich farming in South Africa, the tagging of ham in retailers in Spain and the tracing of food in China. Then there is use of RFID cards to buy Coca-Cola in Japan and manage Starbucks deliveries in the USA, even the tagging of fish in Canada and trees in Germany. Readers will see many opportunities to cross fertilise these ideas.