RFID - A Tale of Four Continents

Tag location
Alternatively, we can look where the tag is placed. Contrary to popular opinion, this is at item level, from books to jewelery and apparel, not pallet and case, which is in the ascendant only in North America, and then only in the number of RFID projects, not the money spent, which has been little more than $100 million under the retail mandates. Once again, the money spent on item level tagging has greatly exceeded the money spent on pallet and case tagging this year. Surprisingly, the tagging of people, which occurs in marathon races, hospitals, prisons, and so on, is just ahead of animal tagging in Australasia to grab the number two slot there.