Rex Corporation Wins PPC Gold & Excellence Awards
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The Excellence Award was presented in the Pharmaceutical & Healthcare category for NBTY Osteo Bi-Flex carton. The manufacturer’s objectives were to reduce the number of SKUs by half while still meeting retailers’ security requirements, and re-launch their cartons with new graphics and UV coating. The manufacturer was carrying two different SKUs for each item in their brand family due to the competing electronic article surveillance (EAS) tag requirements of different retailers. Rex offered the manufacturer a “dual tag” which incorporates both EAS tag technologies. By consolidating to one tag allowed NBTY to reduce their number of SKUs by half, lowered their logistics costs, and consolidated warehousing the different SKUs.
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