Report on Digital Printing for Narrow-Web Label Applications

“Commercialization Assessment Reports are a direct response to client requests for more substance and assistance in evaluating the use of digital printing in packaging applications,” says Kevin Karstedt, president of Karstedt Associates.

“Our internal research regarding the potential application fit for digital printing in narrow-web label applications revealed ‘the digital sweet spot’ of 1.1 billion MSI. We further estimated the current penetration of digital technology is addressing less than 10 percent of the digital sweet spot. Despite the focus and attention digital printing has received in this application, the rate of adoption has been slow. The reasons why became apparent as we discussed the findings with potential buyers of the technology, as well as with technology suppliers,” says Karstedt.