Remote Proofing is Outtasight

Hutcheson—A primary challenge is the same as it is at any time: getting brands to trust that their color red will look right each and every time. When Coca-Cola labels are printed, for example, the company wants to make sure that it is the right color every single time, and any variation from the right color is unacceptable, as it should be. The perception that because a printer is far away from the source can sometimes be a hindrance to the acceptance of remote proofs.