RELEEV Packaging Now More Secure

The Barrington, IL-based pharmaceutical manufacturer had been asked by the two chains to provide better pilfer-resistant packaging because of theft issues. RELEEV is a cold sore medication that has proven to relieve the painful symptoms of cold sores in just a day. Although the most expensive in the market, it is a huge success. Because of its higher price, it is also subject to pilferage, and theft was a problem. “RELEEV comes in a tube which can easily fit into someone’s pocket or purse if the outer package that holds the tube is breached,” said Dori Squires, vice president of Merix. “Therefore we moved forward with the plan to improve tamper resistance to our product packaging.”