Release Liners - A Shrinking Violet?

Some suppliers don't believe that the significant growth in shrink label work is taking away p-s label work. For instance, Joe Heinemann, president, Rayven Inc., said, "From our perspective, the increasing use of shrink labeling has not affected our label release liner business. We primarily supply film release liners which are used on film labels, especially ultra-clean film labels, which still appear to be a growth market. We have the ability to coat very thin films, which seems to be a growing niche in the label world."