Release Liners - A Shrinking Violet?

Shrink labels have their own laundry list of qualities that make them an attractive choice, says Jim Casey, vice president of FLEXcon. "On the plus side, shrink labels offer more 'real estate' than most p-s label products—that is, surface area for graphics—since they usually cover 100 percent of the container. That does allow for large, high-impact graphics."