Release Liners - A Shrinking Violet?

P.S. Honey I shrunk the label

Competition can be healthy when viewed and dealt with in the correct way. What would the price of gasoline be without competition? What would a personal computer cost, and would its performance be anywhere close to what it is today?

But competition, by nature, doesn't always run in everyone's favor all the time. For instance, it seems to some release liner manufacturers, but not all, that their customer base (the consumer product companies) is moving away from pressure-sensitive (p-s) labels to shrink labels. This may be true to a certain degree, but release liners still play a major role in the label market, especially in applications like roll labels, overlaminates, beverage and pharmaceutical labels, health and beauty aids, and toiletries and cosmetics. And that's just in the package-printing industry. Other release liner markets include decals and graphics, industrial (such as in tapes and sealants), and the medical field.