Release Liners - A Shrinking Violet?

"The increasing prices for plastic films of all types (due to the high cost of oil) seems to be pushing manufacturers to investigate reduced-cost labeling solutions. Due to the high volume of plastic film used in the typical full coverage shrink label it may rapidly become a high-cost labeling solution and fall out of favor. Pretty packages are nice, but the big-box retailers seem to be primarily concerned with cost. Thus, film p-s labels with thin release liners may become the new low-cost solution," said Heinemann.