Real Potential, or Not?

Passarelli added that while wall covering, wood grain imitation, and gift wrap are markets which use the most sleeves and have standard dimensions, flexible packaging also has standardization—just look at the packaging used for pasta, he said.

Life expectancy: According to Ferguson, traditional gravure cylinder bases can last the lifetime of a press, and can be remade again and again and again. That's not necessarily the case with gravure printing sleeves.