Real Potential, or Not?

There are ways, however, of approaching the issue of repeats with an eye on expenditures. One of the first things a printer needs to do when considering a transition to sleeves is to analyze its cylinder stock, the various repeats, and the turnaround of each job, said Frank Passarelli, Bobst Group USA Inc. product manager—Printing, Coating and Laminating. "You will find families of the same repeat and ways to rationalize those which are close to each family," Passarelli explained. "You will find jobs that should not be considered in your sleeve evaluation. Basically, you are doing an 80/20 percent evaluation, and here, standardization is the key."