Real Potential, or Not?

Repeats: The number of repeats a printer uses, said Mark Froehlich, operations manager at DI-NA-CAL® Label Group—a division of Smurfit-Stone Container Corp.—will determine how expensive a move to sleeves will be. "More repeats mean higher tooling costs for the printer," he said. "If a printer uses a wide variety of repeats, an across-the-board conversion to sleeves is probably not a smart business decision."