Real Potential, or Not?

But, for the most part, it's just a matter of time until gravure printers gain confidence in sleeve technology and its benefits, and feel comfortable sending their thousands of cylinder bases to the recycling center, Byam said. "Sleeves aren't necessarily for every printer out there," he said. "It's a technology that's kind of new and most don't want to be the first kid on the block to use it. But sleeves are gaining interest and will continue to do so as more companies with an entrepreneurial spirit try them out and experience all the benefits."