Real Potential, or Not?

Froehlich further explained the significant role that engravers have: "If it seems I'm concentrating on the engraver's role in a successful implementation, it's because that has been where we've seen the vast majority of problems develop in our own sleeve experience," he said. "All of the issues we've encountered as printers have been about employees reluctant to embrace a new technology. Our engraver, on the other hand, has faced significant process issues that have caused them at times to struggle."