Real Potential, or Not?

Lightweight gravure printing sleeves are trying to make headway in a market of printers leery of abandoning large inventories of traditional gravure cylinder bases.

WHEN IT COMES to what real potential lightweight printing sleeves have in the gravure process, Randy Ferguson, director of sales at CNW Inc., sums up the general industry feeling in one sentence. "Sleeves will be an amazing thing for gravure, after a few minor speed bumps are smoothed out," he said.