"Ready to Print" SBS Heavyweight Stock

“You design a ritual of unpacking to make the product feel special,” said Jonathan Ive, Job’s chief product designer, in Isaacson’s book. “Packaging can be theater, it can create a story.”

When thicker, more rigid SBS is required, however, the traditional method has been to print on thinner SBS material (such as 18 or 24 point sheets), then send the sheets along with the unprinted sheets to a mounter or finisher. But this adds the cost of mounting and freight. It also delays delivery to the end customer by up to week while the mounter receives, mounts, and ships the items.