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Where quality and perceived value is vital, however, such as in many health, beauty, pharmaceutical, and high-end retail products, thicker, more rigid SBS (from 30-48 points or 0.030˝-0.048˝) is often used for premium boxes and packaging. High-end retailers frequently put extraordinary care into their choice of packaging, as they recognize its power both to brand a product with a strong first impression and to encourage brand loyalty.
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