Reading Between the Hues

The need for technical support when using specialty inks remains substantial—with 46 percent of respondents reporting a need for a medium level of assistance, and 30 percent noting a high-level support requirement. John Samony, president of Braden Sutphin Ink, believes knowledge of specialty inks such as metallics and fluorescents has improved, and overall, the need for technical support has significantly decreased. But new technologies can bring new calls for assistance, as may be the case with conductive and anti-dissipative inks, technologies Braden Sutphin is now working with as a result of its recent acquisition of Milwaukee-based Roli Ink.