Reading Between the Hues

One advantage to online ordering is many ink supply sites have the ability to save preferences, such as on Braden Sutphin's proposed "INKformation" site. According to Samony, this site, scheduled to be launched this quarter, is fully interactive, offering technical information, ink management, and a "favorites" section that remembers key customer information. INKformation also allows customers to set up a homepage that stores applications, presses, and stock history.