Reading Between the Hues

David Callif, president of BCM Inks, says these numbers seem to be fairly representative of the online ink market, as BCM currently receives less than five percent of its orders on-line.

Brian Templeman, general manager of Kolorcure Corp., says Kolorcure has not had a single order placed online since its site was launched in 1999. Kolorcure serves many companies outside of the United States, and does receive many orders via e-mail, which absolves time zone problems. "We have received many inquiries online, but no one has ever made a direct purchase wholly online without speaking to a person," Templeman notes.