Shorter+Faster

In conclusion, it is clear that, short runs are a key part of converters' work today, and will be more so in the future. Ultimately short runs result from the wishes of brand owners—they want to get the right products to the right groups of people. These brand owners are thinking first about short runs of products, and label and package printing are being pulled along in the process, making short runs more and more of an opportunity for converters. pP