Reaching the Brand Protection Tipping Point

Conclusions derived from the research state that funds invested in these solutions will continue to grow, all solution types are generating interest, and brand owners that understand the problem have begun to invest in personnel and solutions.

While no one at the conference could predict when the brand protection market will reach its tipping point (the point at which a product or idea goes from unusual to common), each attendee left knowing a little more about how to provide protection, employ protection, or what to ask for regarding protection.