Rapid Files for Chapter 11 Bankruptcy, Plans Comeback

By Linda Casey

Paul Gatling of Talk Business & Politics reports that Rapid, a manufacturer of corrugated packaging and display prototypes, has filed a voluntary petition for relief under Chapter 11 of the U.S. Bankruptcy Code, citing lingering business hurdles associated with the COVID-19 pandemic.

In a letter on Rapid’s website, Kyle Jack described his journey from his very first job in the printing industry to building Rapid into a corrugated converter and printer capable of servicing the national brands that supply retail behemoth Walmart. “I began my career in printing knowing early that I wanted to own a business if that opportunity was afforded to me,” Jack writes. “My time and dedication to that family-owned business built the relationships with area leaders that would create that opportunity I had longed for. I felt inspired by the respect and admiration of the owner of my first job at a printing company.”

Jack goes on to describe those exciting and challenging first days when “we worked 48 hours straight to meet the needs of our clients and lived off of lots of pizza deliveries.” He also expresses gratitude to be in a 25,000-sq.-ft. facility in the heart of Bentonville, Arkansas.
As much as his hard work and careful planning helped Rapid to grow, Jack could not anticipate the knock-down effects of the COVID-19 pandemic, including the loss of a major account, which was acquired by a company with in-plant printing services.

Read the full article about Rapid’s journey as the printer seeks to reorganize its debts and continue to serve the CPGs and other brands supplying Walmart at Talk Business & Politics

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Linda Casey Author's page

As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.

Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.

Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.