Full-cover hotfoil stamping has now been incorporated into the decoration portfolio of international beauty manufacturer and provider Quadpack. It endows packaging solutions with a glossy, premium finish through the seamless application of foil to cover a complete pack. It offers a low-emission, solvent-free, more sustainable alternative to metallization.
While metallization has many benefits, full-cover hotfoil stamping uses less energy and no solvents. The PET carrier foil can also be produced using PCR material, and Quadpack is developing a recycling process. Material usage, in general, is minimized thanks to low reject rates, facilitated by the know-how of Quadpack’s decoration specialists. What's more, typically accounting for less than 5% of the full packaging solution’s material, it does not affect recyclability.
Aesthetically, full-cover hotfoil stamping adds luster to a pack and offers a variety of creative finishes. Brushed aluminum, wood, and hologram effects can be applied, in matt or gloss, in monochrome or a multitude of colors, alone or in combination. Foils and foiling tools can be standard or bespoke, to match pack designs, budgets, and launch plans. Branding and lettering can be incorporated into custom foils, allowing for single-step decoration, and accelerating time to market, while optimizing cost and boosting sustainability.
Full-cover hotfoil stamping is suitable for regular shapes, including concave surfaces. It is ideal for eco-conscious brands looking for a high-end, luxury finish for their product.
Quadpack currently has six production lines for caps and closures and two dedicated to cylindrical packs, including airless, each capable of decorating millions of pieces a year. Plans are to add another line at the purpose-built decoration center in Kierspe, Germany, by the end of 2023.
Quadpack COO Fabrice Revert says: "Along with manufacture, we offer decoration and assembly, to provide complete 'Made in Europe' solutions. In this way, we reduce lead times, for a faster time to market for any brands worldwide. By integrating this sustainable decoration technique into our workflow, we are helping our clients further along their journey towards ‘positive-impact packaging.’ This is a key point of Quadpack's operational strategy for the future."
Quadpack's decoration portfolio includes screen printing, hotfoil stamping, pad printing, color matching, spray coating, metallization, laser engraving, digital printing, embossing/debossing, and, now, full-cover hotfoil stamping.
The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within do not directly reflect the thoughts or opinions of Packaging Impressions.