Putting Security First

Criminals are capable of anything. Steenblik said, "You can't ever say counterfeit proof—maybe counterfeit resistant, but not counterfeit proof."

All it really comes down to is a matter of time and money before counterfeiters figure out the latest security devices and manufacturers have to think ahead, said Joe Pleshek, Appleton segment manager for the Brand Protection market. "Brand owners have to think long-term. They have to think that in 6, or 12, or 18 months, counterfeiters will figure out what they have and replicate it. They have to figure that in a year or so, they'll need to add new security packaging."