Push-Pull Strategies

One online directory of pressure-sensitive label suppliers, www.pressuresensitivelabels-ez.com, powered by Thomas Register, lists nearly 800 label companies. What's more, a quick examination of converter Web sites suggests that many pressure-sensitive players highlight similar aspects of their services—specialization in pressure-sensitive labels, long-term industry experience, ability to serve all markets, custom capabilities, and single-source or total production services.