Push-Pull Strategies

A Freedonia Group study released in 2002 notes that pressure-sensitive labels also continue to play a key role in variable information labels, expanded content labels for medical and personal care products, and secondary-labeling applications such as "smart" RFID labels.

Marks of a commodity?

Amid this strong market presence and steady application development is the specter of commoditization, a trend that industry insiders both acknowledge and dispute to varying levels. At the very least, pressure-sensitive label converters may need to more aggressively differentiate themselves.