Push-Pull Strategies

Statistics have long favored this label segment, and for good reason. "Pressure-sensitive has the widest application base of any label decorating method," says Jennifer Dochstader, managing director at Label and Packaging Communications (LPC), a market research and communications firm serving the label and package-printing industry. Dochstader pegs current overall growth for the pressure-sensitive market at 4 to 6 percent, and believes that among the strongest markets for current and potential pressure-sensitive growth are the beverage, security, health and beauty, and pharmaceutical sectors.