Push-Pull Strategies

When going up against shrink sleeve films, Groen says pressure-sensitive labels offer advantages including ease of application, better differentiation through a variety of facestock materials, and the option to show the packaged product.

Waitts says Crown Roll Leaf's pressure-sensitive polyester facestocks feel the most competition from metallized vinyl and cellophane. Crown has opted to continue to focus on polyester innovations because vinyl and cellophane harbor "inefficiencies of scale" and "are much more challenging to handle."