Push-Pull Strategies

Raflatac (Fletcher, N.C.) is set to take advantage of the march toward digital printing. It has introduced a range of roll-to-roll digital label printing substrates targeted for the HP Indigo ws2000 and ws4000 presses. These presses use a digital offset color process that requires a substrate specifically developed for its application. To accomplish this, Raflatac's digital labelstocks incorporate a proprietary topcoating that is designed for extended shelf life.