Push-Pull Strategies

New product peel-out

For suppliers, avoiding commodity status means pushing pressure-sensitive labels' already wide spectrum of applications still wider. In other words, there can be no rest for the new-product weary.

At Wausau Coated Products (Wausau, Wis.), where pressure-sensitive offerings range from label stock for web printing to top-coated products for on-demand and digital printing markets, recent new introductions include: Thermal Overlaminating Film (TOF), which enables any blank label to become a direct thermal imaging product; Dry Release Technology in the form of pattern-coated coupon stock and full-coat dry tag products; and hot melt, emulsion, and UV-cured transfer adhesives that allow customers to create their own labels on-press using printed two-sided facestocks.