Purpose-built Print (Screen Printing)

The impetus for expansion frequently comes from the printer's customer. As manufacturers learn to identify the type of look and feel they want for their packaging, specific requests for screen are on an upswing.

Ko-Pack Sales Director Gerry Nigg believes the addition of screen is very customer-driven, because, as he notes, "The Procter & Gambles, the Colgates, etc., are very smart, and they have educated themselves [about printing technologies]." He also cites the growing popularity of filmic substrates as a great spur for screen usage.