Purpose-built Print (Screen Printing)

Screening options

So what new looks are being achieved with screen retrofits today? Kirtz has noticed the practice of overprinting labels with text using thermochratic inks. "The thermochratic area changes from black to clear at a certain temperature," he says, "revealing whatever is printed." He has also witnessed more instances of rotary screen being used to block an image to produce one label that has both the primary image and the back image on it.