Protect and Inform
Rondo-Pak has also incorporated several technological elements into its packaging. These include embedded digital watermarks, which can provide interactive elements on a smart phone. The company has also developed a box that includes a flat video screen that can play embedded videos when opened. Dixon says these video capabilities can be highly beneficial in instances such as clinical trials, patient launches and in starter kits.
“If you get [customer usage] rates up by making the carton more interactive and enhancing the user experience, you’ve scored big for the pharmaceutical companies,” he says.
Minimize Risk
The fact that the packaging produced by Rondo-Pak will eventually contain potentially life-saving or life-enhancing products, is not lost on the company.
“If something were to happen and you had the decimal point in the wrong place, it could have serious consequences to patient safety,” Dixon states. “We have extremely tight quality assurance and tracking of our products.”
Rondo-Pak implements a variety of procedures to ensure that accuracy and consistency are being adhered to throughout the production process. Aside from multiple signs and banners all around the facility providing reminders to “Minimize Risk,” Dixon also oversees the cGMP manufacturing approach implemented by the Food and Drug Administration.
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
