Protect and Inform
Quick: what are two primary functions of pharmaceutical packaging?
Victor Dixon, president and COO of Rondo-Pak’s U.S., location in Norristown, PA, says pharmaceutical and nutraceutical packaging has two primary functions. One, of course, is to protect the product. But the other is to serve as a communications vehicle throughout the supply chain. That communications aspect, Dixon explains, can often be the key to developing consumer loyalty to the product.
“We’re trying to take advantage of the communications piece and make the carton much more a part of the patient therapy and much more interactive,” he says. “I believe the consumer experience helps whether they’re going to use the product, whether they’re going to refill the product, and whether they’re going to continue the use of the product.”
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
