Products

“Spot colors are everywhere, especially in packaging, and while most people don’t realize it, they’re powerful in delivering a consistent brand message. They have visual impact and shelf appeal, and, ultimately, they drive sales. Spot colors have also been expensive to reproduce, so creative freedom and marketing flexibility have been reduced,” said Arjen van der Meulen, product manager, color and press services, Kodak’s Graphic Communications Group. “Not anymore. The Spotless printing solution replaces the downsides of spot colors with manufacturing efficiency. No more costly inks, long makereadies, time-consuming ink changes and wash ups, or multiple passes to add spot colors.”—Kodak, www.kodak, RS # 198