Product Authentication and Brand Security Conference

The program moves on to practical solutions, following a testimonial on the real-world impact of counterfeit products from Prof. Rick Roberts of the University of San Francisco. The resources a brand owner needs to build a world-class brand protection program are examined by Ken Branch of Latitude 49 Security Assurance Systems; and Attorney Don deKieffer of deKieffer & Horgan looks at legal remedies for the attacked brand owner.