Printing for the Pharmaceutical Market

Unique challenges

Every print job has challenges that must be overcome, but in pharmaceutical packaging, there are additional unique challenges that exist. For example, a printer must adjust its overall operations to accommodate the pharmaceutical business it has garnered.

Security is not only important for the brand itself. A brand owner will want to know what security measures the printer has taken to secure its operation. For example, Adam Scheer, marketing director for the Advanced Optotechnologies Group at JDSU, notes that, "There are now some commercial printers that cater to the pharmaceutical market that have some level of security in their plants in the way they do business, but many do not. That creates a complication because if the supply chain is not secure, and someone can walk out with [raw materials] at the end of the day to create knockoffs in a basement, then the whole integrity of the system is going to collapse."