Printing for the Pharmaceutical Market

Printing for the pharmaceutical markets may seem like a really good thing to get into. With reports like "World Pharmaceutical Packaging to 2013," from Freedonia Group stating that world pharmaceutical packaging demand is projected to increase 6.3 percent annually to $62.3 billion in 2013, some might consider it a no-brainer to begin investigating. However, there are things printers need to know as they conduct their research. At the bare minimum, they must understand that printing for this market isn't like printing for Good Humor. "It's not like all of a sudden you can say, 'You know what? We don't have any business. Let's go attack J&J and try to get their pharma,'" says Lon Johnson, vice president, national sales, Colbert Packaging. "You can't do it. You've got to be there and live it for a long time."