Printing Industries Launches Green Guide

PITTSBURGH—Printing Industries of America unveiled “The Green Guide for Graphic Communications: Growing and Profiting through Sustainability,” a free, members-only online resource to help printers and packaging houses capitalize on their environmentally-responsible performance.

The Green Guide includes an environmental self-assessment tool that enables a printing facility to accurately assess its green performance across a range of criteria; to use the assessment to establish a niche position in the marketplace; and to communicate its “green” story to prospects, customers, and other stakeholders.

It also offers information, guidance, and resources that can help printers: market their green profile to increase business; make appropriate and credible green claims; understand third-party certification and eco-labels; communicate their green position with customers, prospects, and other stakeholders; use public relations as a means of increasing exposure for their companies; and identify and take advantage of green marketing opportunities in the marketplace.

“Printing Industries of America has developed The Green Guide in order to help our members find new ways to increase revenue,” says Michael Makin, its president and CEO. “This unique resource can help printers grow their business by actively marketing their sustainability efforts, attracting new customers, and building a buzz about their company in both the local and national media.”

Members of Printing Industries of America can access The Green Guide at www.printing.org/greenguide.