Printing Industries of America Announces New Name and Logo

PITTSBURGH, Pa.—Printing Industries of America, formerly PIA/GATF (Printing Industries of America/Graphic Arts Technical Foundation) has unveiled a new name, logo, and tagline.

The new name and logo reflect over a year's worth of work resulting in a strategic communications plan that will serve the industry today and into the future. The plan's goal is to strengthen and streamline messaging to the graphic communications industry—including suppliers, partners, customers, and lawmakers—to better reflect the activities within the organization, as well as to reinforce the value that the national organization and its local affiliates bring to their members.

"The new logo depicts the technology, artistry, and dynamic growth of the industry, while the new tagline, 'Advancing Graphic Communications,' captures the organization's innovative, forward-thinking approach," noted Michael Makin, president and CEO of Printing Industries of America.