Diecutting: Window of Opportunity

Hot foil stamping also provides shelf appeal, Smith notes, in adding "glitz and shine." He cited another job where PSI printed on top of the foil, creating a mirror-like effect for the printing. "It adds the sparkle and that 'wow' factor," Smith adds.

Still, a poorly diecut carton can hamper a client's ability to fill the cartons at maximum speed on its equipment. "If we don't score the carton correctly for instance, it may run at very low speeds or worse, not at all, on automatic equipment," he says. "Which means they don't get enough done on a shift, and they don't hit their ship date to the store."