Diecutting: Window of Opportunity

Diecutting gets the short end of the stick when it comes to cosmetic appeal; in order to make a product "pop", it takes specialized capabilities such as inline embossing or debossing. PSI embosses/debosses on its diecutters, and the results can be stunning. Smith cited a recent job that called for sculpted embossing that brought out the detail of the hair on a woman adorning the cover of a carton. The embossing provided depth and texture, not to mention it was a real attention grabber.