Diecutting: Window of Opportunity

But it is customer service that will serve Smith and company well in the future. Four elements—quality, security, speed-to-market, and cost leadership—enable PSI to differentiate itself from the rest of the pack. And Smith is quick to point out the value that comes with flexibility.

"We know orders and specs and details will constantly change, and that is just a fact our customers deal with," Smith remarks. "We must be flexible and always remember that the ultimate goal is to deliver a fantastic result on time and at the right price. How we get there can be messy; orders change, art isn't right, a customer doesn't send the PO on time. But we always try to be cognizant that the customer is working within the constraints of its own systems and we must control what we can control, and deliver the product to the best of our abilities."