Innovations in Retail Packaging and Consumer Goods Showcased at Printed Electronics USA

SANTA CLARA, Calif.—Printed Electronics USA, hosted by IDTechEx, will be held November 30 to December 2 in Santa Clara, Calif., and will feature companies such as MeadWestvaco (MWV) Packaging and Crayola, which are creating product innovations, such as interactive toys, coloring books and Happy Meals, on-package detection sensors and touch points, and sound and motion-activated cartons for DVDs at point of purchase.

Speaking on various topics from consumer and retail markets will be:
• Mr. Luis Rodrigo, Manager, Technology Exploration for Crayola —“What Does Printed Electronics Mean for Crayola?”
According to Mr. Rodrigo: “In an age surrounded by technology, Crayola consumers have grown to expect the ability and sophistication of products to enable technology-transparent experiences. The question is not if printed electronics will play a role, but how and when.”
• Mr. Michael Londo, Director of Open Innovation, MeadWestvaco Packaging —“Why Companies are Looking to Smart Packaging”
• Mr Sriram Peruvemba, VP of Marketing, E Ink Corporation, a development partner on Amazon Kindle ebook reader—“Coloring the Future of ePaper”
• Mr. Chris Nice, Project Manager, Liquiavista —“Electrowetting for E-readers and More”

In addition to the above, T Ink and PolyIC will be part of the newly added “Demonstration Street,” a large area on the show floor dedicated to demonstrating the end-use of a full range of complete working products. The area will include printed flexible displays as posters, ebook readers, audio paper, interactive games and toys, electronic fabrics, interactive printed sensor controls and menus, printed Smart ID labels and much more.

Complete information on the show can be found at www.idtechex.com/peUSA/Goods.